Crown Council Member Network

123 SKILL OF THE WEEK: Purpose of the Practice

Job descriptions tell us WHAT to do. Our purpose guides us in HOW to do it.

For years we have suggested a simple working purpose to which everyone can subscribe in everything they do in the office every day. That purpose is: “To create a happy, paying, patients who repeat and refer and pay more than it costs to serve them.”

 

Exercise: Write down the working purpose of the practice: To create happy, paying patients who repeat and refer and pay more than it costs to serve them. Then write down at least 7 things you can do to act on that purpose in the course of a regular workday.

Action: Go about every task in your day with the underlying purpose of creating happy, paying, patients who repeat and refer and pay more than it costs to serve them.

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