CULTURE WORKS #2 - Your Compelling Benefit Statement

CULTURE WORKS #2 - Your Compelling Benefit Statement 

Everyone knows that word-of-mouth continues to be the most powerful form of marketing in dentistry. In fact, the most recent study on consumer preferences in dentistry found that 81% prefer to chose their dentist based on the recommendation of a friend or family member.

So what do your patients say about you when you are not around? How do they talk about you to friends and family members? While you can’t control what they say, you can influence the word-of-mouth by creating your own Compelling Benefit Statement that you and your team can use to help patients and everyone in your market understand what is unique and different about your practice.

Enclosed is everything you and your team need to work together to create your own Compelling Benefit Statement. By following the video guide and doing the suggested exercises, you will be able to give your patients the right words to use that will boost your word-of-mouth marketing results.

We hope you will plan a Culture Works™ meeting with your whole team in the weeks ahead to do this project together. It is fun, mind expanding, and will help the whole team better communicate your culture to your patients and your community for more effective word-of-mouth marketing results.

In addition, when you have completed the enclosed project, we invite you to share your new Compelling Benefit Statement with everyone in the comments section below. 

Good luck on creating your Compelling Benefit Statement and we look forward to seeing the results!

1) Download this PDF handout and print a copy for everyone on your team:

2) Follow along with these four videos 

Introduction (video 1/4) 

Finding Your Patients Problems (video 2/4) 

Creating Your Compelling Benefit Statement (video 3/4) 

Using Your Compelling Benefit Statement (video 4/4) 


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Comment by Lauren Gewinner on January 25, 2017 at 2:13pm

We've come up with our CBS

"We look at the BIG PICTURE for a HEALTHY MOUTH AND BODY while providing AFFORDABLE treatment!"

We're looking forward to next week!

Connor Dental Center, St. Thomas, USVI

Comment by wendy finley on January 19, 2017 at 12:43pm

Thank you Steve Anderson! We loved hearing this at Crown Council Event. We are having our Annual Planning Meeting next week, and will use this exercise, Priceless!

Comment by Louise Love Keough on January 13, 2017 at 8:05am

Love this ! Going to introduce this at my next business meeting to my team . 

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